Cologne: XDW to explore interface of tourism, digital and creative industries

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Cologne will showcase its creative prowess when it hosts X Design Week (XDW) later this year.

The event, the brainchild of the international network Digital Tourism Think Tank, will explore the interface between the tourism, digital and creative industries, and takes place June 6-10, at the Design Offices Köln venues Mediapark and Schanzenstrasse.

The Cologne Tourist Board has teamed up with project partner FLOW.NRW to spotlight issues relating to destination management and the digital scene. Tourism leaders how the event will attract international attention to Cologne as a tourism destination.

The Digital Tourism Think Tank describes itself as an international 'platform for tourism organisations and institutions that want to be at the cutting edge of destination marketing and establish best practices in this field'.

Dr Jürgen Amann, CEO of Cologne Tourist Board, said: “We wanted to bring a recognised event to Cologne that explores in-depth the city’s strong track record in the digital industry, in particular its start-ups, gaming scene and VR businesses. Plus, Cologne is an attractive urban venue – a major draw for the organisers of XDW when it came to choosing where to hold the event. This event is an international showcase for the city of Cologne as well as its digital and tourism stakeholders.”

Cologne is home to a large number of creative businesses spanning a wide range of industries, from gaming and new work to coworking, smart city projects and digital art and has become a magnet for “expeditives” – an urban, cosmopolitan target group that is of particular interest to Cologne Tourist Board, as well as among all those on the lookout for a new place to settle and launch their projects and activities.

The agenda features a variety of formats such as keynote addresses, panels and fireside chats along with what are billed as “challenges” – interactive events exploring the nexus between the tourism and digital industries. There will be ample networking opportunities during the evening events, workshops with collaborators from Cologne and surroundings, and technical visits to relevant institutions.

James Lancaster
Written By
James Lancaster

A journalist for more than 22 years, AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Page proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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