Australian venue seeks inspiration from city’s entrepreneurs

Intellectual Capitals /  / 

Convention centre managers in Melbourne, Australia, have turned to the city’s entrepreneurs for tips on how to improve the customer experience.

Melbourne Convention and Exhibition Centre (MCEC) and Startup Victoria have established a partnership that connects the local start-up community with the events industry.

The bespoke partnership aims to 'strengthen industry relationships, provide a forum for sharing experiences and expertise, and shape new products and services'.

Natalie O’Brien, recently appointed CEO of MCEC, said the partnership would help MCEC ‘progress the innovation journey it has embarked on over recent years’.

“We have lots of ideas to explore and we want to embed creativity, innovation and an entrepreneur mindset into our business,” she said. 

“The partnership with Startup Victoria will help us navigate the large and complex start up ecosystem and connect with people who can help us achieve our innovation goals.”

Dickie Currer, head of partnerships at Startup Victoria, said: “We look forward to connecting with MCEC’s people and community partners and tapping into the expertise and influence of its Club Melbourne ambassadors and thought leaders.”

The first Startup Victoria event to be supported by MCEC as venue partner is the Health & Wellbeing Pitch Night, which will showcase start-ups working in the sector.

MCEC is preparing to host the Global Entrepreneurs Congress when it comes to Melbourne for the first time in September this year.  This event will bring together more than 2,500 delegates from 170 countries to share success stories and foster collaboration. 

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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