Design conference will inform Malaysia’s post-Covid strategy

Intellectual Capitals /  / 
The PDC2024 winning bid Sibu, Sarawak The winning bid team from Malaysia Photo Credit: Business Events Sarawak

Sibu, in Sarawak, will become the first city in Asia to host the Participatory Design Conference (PDC) after organisers chose to take the event to Malaysia in 2024.

The biennial event attracts around 250 delegates from up to 30 countries and examines the role of people in the development of products and new technologies. 

This year’s meeting was held in Newcastle, UK. PDC 2024 will be organised by the University of Technology Sarawak with the theme “Reaching Out: Connecting Beyond Participation”. 

To reshape participation at the conference, new communication and presentation models will be explored to connect academics, activists, practitioners other interested people.

“We need to create opportunities for people to meet and work together on a shared vision and this is where PDC 2024 will step in,” said The Honourable Dato Sri Abdul Karim Rahmah Hamzah, Sarawak’s Minister of Tourism, Creative Industries and Performing Arts.

“As we continue focusing on the Post Covid-19 Development Strategy, participatory design has a big impact on how we can design processes through collaboration. PDC 2024 will enlighten us with the latest insights and strategies on how to meet the people’s needs and achieve our aspiration of a prosperous, sustainable, and high-income destination.”

Professor Datuk Dr Khairuddin Ab Hamid, Vice Chancellor of University of Technology Sarawak, said: “UTS is proud to have the right expertise for this topic and to put Sarawak on the map as a destination that promotes knowledge, innovation and partnerships.”

Amelia Roziman, BESarawak’s CEO, added: “Sibu is compatible for PDC 2024 as the city demonstrates how a strong sense of community can enable different demographics to easily collaborate and participate in activities. We are expecting a strong turnout of 500 delegates from Malaysia and worldwide to convene in Sarawak’s fast emerging business events city.” 


James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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