A recent expansion of the Ambassador Wales Conference Programme and investment in new technology sectors has seen Wales establish itself as a European technology knowledge hub.
Now the Welsh convention bureau, Meet in Wales, wants to highlight this expertise to event planners on the international stage at IBTM World in Barcelona, at the end of November.
As part of the trade shows Knowledge Programme, Heledd Williams, head of business events at Meet in Wales, will join entrepreneur Jason Allan Scott and DRPG creative technologist, Nick Fagan to discuss the role of semi-conductors in event technology.
“There has never been a more exciting time to be doing business in Wales and we’re delighted to bring knowledge from within our centres of industrial excellence into IBTM, and to add value to the meetings and events industry,” said Williams.
“We’re looking forward to connecting with our peers and customers around the world and presenting just one more reason why Wales continues to be an excellent choice for events.”
In recent years, Wales has sought to diversify its economy, focusing on industrial and service-based activities, including technology, renewables to creative industries. The country sees events as a key driver of economic growth and Meet in Wales is working with experts from across these sectors to inform the world of meetings and events within Wales.
The work of the recently expanded Ambassador Wales Conference Programme, a network of individuals from academia, medicine, and business who champion Wales as a meeting and events destination, will also be showcased at IBTM World.
Beyond the support of Meet in Wales to drive industry, the Development Bank of Wales has supported more than 3,000 businesses with an overall economic impact of £1.2 billion in a bid to drive Welsh commerce and industry.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.