Abu Dhabi: bureau teams up with Yas Island to lure big meetings

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The Yas Hotel, Abu Dhabi.Image 123.RF The Yas Hotel, Abu Dhabi.Image 123.RF

Abu Dhabi Convention Bureau (ADCEB) has teamed up with entertainment operator Miral, owner of leisure park Yas Island, to help lure large meetings to the emirate.

The organisations have created the Business Events Fund, offering financial incentives to the organisers of conferences of more than 500 delegates.

Mubarak Al Shamsi, Director of ADCEB, said: “When selecting a host city for any event activity, many factors come into play — accessibility, accommodation availability, venue capacity, meeting spaces, unique experiences and, of course, budget. In Abu Dhabi, individually, there is a lot of competition, but collectively, we have a unique proposition to target niche groups where we can offer Abu Dhabi as a lucrative option to potential clients. Looking at Yas Island, with its increased hotel occupancy and venue availability, the island is now capable of hosting events of 500 delegates or more and is a strong contender, globally, when it comes to attracting MICE events.”

ADCEB and Miral will join forces to strengthen sales and marketing activities, such as hosting familiarisation trips, site inspections, sales calls and hosting clients' event to promote Abu Dhabi.

Taghrid Al Saeed, executive director of Marketing and Destination Strategy, Miral said: “We are proud to be partnering with Abu Dhabi Convention & Exhibition Bureau to promote Yas Island and the UAE capital as a destination of choice for MICE travellers. Our strategic vision for Yas Island has delivered a premier location for leisure, and entertainment, with 2021 seeing the addition of new world-class facilities and amenities such as Etihad Arena and three leading accommodation and hospitality offerings. This partnership will strengthen Abu Dhabi’s global appeal and further attract both local and international business stakeholders.”

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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