Under the theme of ‘New Business, New Tech, New World’, IBTM World Barcelona will focus on one-to-one meetings, educational content and networking opportunities.
Visitor registration has opened for the show, which takes place at Fira, Barcelona from 30 November to 2 December 2021. This year’s show marks the return of the on-site IBTM World Barcelona event which was cancelled in 2020 due to the pandemic.
IBTM World’s knowledge programme will focus on four themes: trends and technology; gamification and engagement; the future of event planning (to include discussions around sustainability, safety and security and government support); and career and personal development.
There will be separate buyer-led association and corporate programmes, with further details on these being released in due course.
IBTM World event director David Thompson said: “We’ve had an incredibly positive response to IBTM World so far, which shows there is a huge appetite from the industry to return to in-person meetings and events.
“We have received an exceptionally strong response from exhibitors, many of whom are returning with larger stands than before or additional sharers. We have a fantastic event planned and cannot express just how excited we are to seeing the community come back together for the first time in two years!”
Association buyers who have confirmed their attendance include the International Association for the Protection of Intellectual Property (AIPPI), European Union of Medicine in Assurance and Social Security, China Electronics Chamber of Commerce, and Centers for Disease Control and Prevention. Corporation buyers will attend from Engie, Oriflame Cosmetics, Knauf, Citigroup Inc., BBVA France and Saudi Aramco. Agency buyers include HelmsBriscoe and HPN Global – World, and First Incentive Travel.
Global suppliers and destinations attending include Ras Al Khaimah Tourism Development Authority, Melia Hotels & Resorts, Conference Compass, Bahrain Tourism & Exhibitions Authority, Munich Convention Bureau, Latvia Tourism and Flanders Meeting and Convention Centre.
RX (the organisers of IBTM World) has worked with industry peers to create a safe working standard called “All Secure” for holding events in a COVID-impacted world, and IBTM is working closely with the local authorities and the Fira Barcelona to implement all necessary precautions. Further information to follow.
Visitor registration is now open for the show: www.ibtmworld.com
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
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