Melbourne
Convention Bureau has helped deliver a AUD203 million economic contribution for Victoria by securing 110 business events.
The secured events, taking place up to 2028, are
expected to bring more than 53,000 visitors to the state with more than 90,000
room nights.
The economic contribution was revealed at Melbourne Convention Bureau's annual general meeting, in which it announced it had 'exceeded all targets and cemented
business events as the highest yielding sector in Victoria’s visitor economy.'
Melbourne Convention Bureau CEO Julia Swanson said: “Despite
the restrictions on operations for the first half of 2021-2022, we delivered a
buoyant outcome with the demand and recovery for business events in Melbourne
occurring faster than expected.
“A key highlight from the year was Asia-Pacific
Incentives and Meetings Event (AIME) 2022 kick-starting the business
events industry. Hosting the first international tradeshow since Australian
international borders reopened, AIME 2022 brought together international and
local buyers to access 225 exhibitors from around the world.
“The National
Business Events Program contributed significantly to the overall success of
this strong pipeline of future events and demonstrates the ongoing commitment
and passion of the MCB team to deliver impactful outcomes in supporting our
sector through its recovery.
“We’re also
seeing confidence across international markets rebound at pace with the return
of international corporate, meeting and incentive groups, site visit
re-engagement and enriched experiences for event organisers and delegates
across both international and domestic segments.
“The strength of the results being delivered are a
testament of MCB’s efforts and the perseverance of our sector as whole."
Read the Melbourne Convention Bureau 2021/22 Annual Report here.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.
