Adelaide Convention Bureau rebrands to remove ‘ambiguity’

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Adelaide Convention Centre Photo Credit: Unsplash

After operating as the 'Adelaide Convention Bureau’ for 48 years, the bureau has rebranded and repositioned to Business Events Adelaide.

Business Events Adelaide CEO, Damien Kitto, said the new name better reflects what the organisation does and ‘removes the ambiguity of it being erroneously related to tourism and major events.’

Kitto added, “Our valued business delegates spend three times more each day (AU$632) than a tourist or a major events visitor and that is an important differentiation. They also leave a strong economic tail from their visit.

“These delegates are focussed on returning home with tangible business results from their time with us, be it from knowledge transfer, research collaborations or business partnerships. And such economic results from business events deliver strong advantages for South Australia. Our new name far better recognises that effort, especially for the array of companies located in our globally recognised innovation districts.”

Business Events Adelaide will continue to operate as an independent not-for-profit.

 “We deliver a high 40:1 return on investment and last financial year we secured AU$254 million for the South Australian economy. This was achieved despite the constraints of Covid-19 and our small but highly effective team looks forward to bettering these numbers each year from now on,” Kitto added.

Holly Patrick
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Holly Patrick
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A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.

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