After operating as the 'Adelaide Convention Bureau’ for 48
years, the bureau has rebranded and repositioned to Business Events Adelaide.
Business Events Adelaide CEO, Damien Kitto, said the new
name better reflects what the organisation does and ‘removes the ambiguity of
it being erroneously related to tourism and major events.’
Kitto added, “Our valued business delegates spend three
times more each day (AU$632) than a tourist or a major events visitor and that
is an important differentiation. They also leave a strong economic tail from
“These delegates are focussed on returning home with
tangible business results from their time with us, be it from knowledge
transfer, research collaborations or business partnerships. And such economic
results from business events deliver strong advantages for South Australia. Our
new name far better recognises that effort, especially for the array of
companies located in our globally recognised innovation districts.”
Business Events Adelaide will continue to operate as an
“We deliver a high
40:1 return on investment and last financial year we secured AU$254 million for
the South Australian economy. This was achieved despite the constraints of Covid-19
and our small but highly effective team looks forward to bettering these
numbers each year from now on,” Kitto added.
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.