ICCA and BESarawak formalise legacy collaboration

Destinations /  / 
Kuching Kuching Photo Credit: Photo by Sasha India on Unsplash

Convention bureau BESarawak sealed its collaboration with ICCA, the International Congress and Convention Association (ICCA), at the IMEX trade show in Frankfurt.

The partnership will see them working together on the new International Journal of Business Events and Legacies, the first publication in South East Asia to merge the two topics.

The journal is a collaborative effort, with 44 international advisors and expert editors from 15 countries in Europe, Asia, North America, Africa, the Middle East and Oceania.

Its aim is to elevate the knowledge around business meetings – including international association conferences – by focusing on the wider, lasting impact of those events.

PCMA (The Professional Convention Management Association), The Iceberg, GainingEdge, Malaysia Convention and Exhibition Bureau have also leant their support to the project.

“The journal is beyond a learning tool, but a platform for every destination in the world to innovate, improve and inspire the sector,” said The Honourable Dato Sri Abdul Karim Rahman Hamzah, Sarawak’s Minister of Tourism, Creative Industries and Performing Arts.

“The Ministry is serious about business events flourishing in Sarawak, hence the inclusion of this sector in the Post Covid-19 Development Strategy 2030, a 10-year policy by the Sarawak Government.”

The Minister said BESarawak’s collaboration with ICCA was the “strongest yet between the Government and the global industry” and encouraged more associations, convention bureaux, and academia around the world to become IJBEL strategic partners.

“The world is beginning to embrace the fact that associations and destinations need each other. The most effective way for these two to connect is through legacy impact,” stated James Rees, President of ICCA. “ICCA is more than delighted to support a destination like Sarawak as a strategic association partner in developing the journal. It is a platform and voice for ICCA members and their networks, far and wide. We will endorse, recognise, and actively develop the journal; share resources, and continue supporting education goals which are aligned with ICCA objectives.”

BESarawak’s CEO Amelia Roziman was optimistic that the journal would connect more global partners to unite the industry and advocate for the highest purpose of business events.

“IJBEL will be a journal to most. But it’s really a grandstand to drive the growth and possibilities of this sector,” she said. “With enough contributions and collaborations, we’re foreseeing better professionalism from global industry partners and stronger G2G and G2B support, resulting in a better experience for planners and delegates.”

Sarawak began to promote the legacy of business events in 2016 to create a point of difference with other destinations vying for international conferences. The initiative forms part of 10-year strategy called Sarawak 2030 aimed at turning the Malaysian region into an advanced destination for business events. The strategy is aligned with six key industrial sectors the Sarawak government wants to bolster: Agriculture, Forestry, Manufacturing, Mining, Tourism, and Social Services.

The BESarawak Alliance, a platform dedicated to improving collaboration between the bureau and the public and private sectors to strengthen Sarawak’s position in bidding for regional and international business events, was launched in 2018.


James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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