Business Events Sydney
(BESydney) has debuted a new logo and new website.
BESydney CEO, Lyn
Lewis-Smith said, “We feel the time is right for this bold change in our
identity and the way we sell our city to reflect the evolution of our business,
as the world of business events has shifted dramatically, with new business
models, new ways of working, connecting and gathering.”
“We are the city’s
international advocate with the responsibility for attracting global business
and academic audiences to Sydney to get the fresh perspective they need to
change their worlds,” she added.
“Our customers are wanting to know where we
stand on sustainability, diversity, equity and inclusion, and delivering CSR
outcomes. They are wanting values-alignment, a
deeper cultural connection, and a more immersive experience in the destination
when they get here.
“This is Sydney, and
Australia’s, ‘sweet spot’. As the city demonstrated by hosting the most
welcoming, inclusive, accessible and sustainable WorldPride festival and Human
Rights Conference this year, we have come of age on the global meetings stage –
and our new brand and logo reflect that confidence.”
The company’s website has
been redesigned to simplify the customer journey.
BESydney general manager content,
creative and corporate affairs, Carolin Lenehan said, “This is a significant
moment for our organisation’s brand evolution to a logotype where Sydney stands
confidently in its own right to own the position as the Asia Pacific’s
preeminent business visitor destination”.
The new logo and content are showcased at besydney.com.au
