Canada turns to its visionaries to win more association meetings

Destinations /  / 
Canada flag The flag of Canada Photo Credit: Hermes Rivera on

A network of luminaries will help Canada secure more international conferences.

The Canadian Visionaries Network (CVN) has 28 founding members from the world of academia and industry as well as association leaders who have already helped to secure high-profile conferences, aligned with Canada’s priority economic sectors: life sciences, agribusiness, advanced manufacturing, finance and insurance, technology, and natural resources. 

The CVN was designed to support the growth and reach of local conference ambassador programs from coast-to-coast-to-coast — whose priority will continue to focus on the bidding opportunities that bring international events to Canada — and raise awareness of the country's immense intellectual capital offerings, promoting Canada on the international stage.

“Canada is home to visionary minds pushing the boundaries of global innovation,” said Virginie De Visscher, senior director, Business Events, Destination Canada. “This expertise is especially important for attracting international conferences to the country’s diverse destinations, as it gives organizations the chance to supercharge their event agendas with acclaimed keynote speakers, captivating state-of-the-art site tours, unparalleled networking opportunities and more.”

The CVN aims to bolster Canada’s international reputation as an ‘innovation ecosystem’ and host of business events, while strengthening local conference ambassador programmes and bid activity.

De Visscher added: “Among Canada’s many strengths as a host for international business events, it’s the thought leaders and an openness to collaborating, sharing ideas and innovation, that truly puts Canada in a league of its own. The Canadian Visionaries Network exemplifies this as well as the integral role these talented and inspiring individuals have to play in our industry’s resilience.

The CVN also includes several TED speakers from TED@Destination Canada, a first-of-its kind event and partnership with TED that was held in New York this past February.”

In 2022, Canada hosted nearly 430 international business events and welcomed approximately 271,000 international business event delegates.

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.


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