Meetings: Prague best at harnessing association talent

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cityscape view of Prague at dusk or sunrise Prague 'best at harnessing intellectual capital' Photo Credit: Denis Poltoradnev on Unsplash

Prague is better than any other city at engaging with locally based association leaders to secure international meetings and conventions, according to a new report.

The capital of Czech Republic has a ‘harnessing ratio’ of 95 per cent, according to the second edition of Leveraging Intellectual Capital by convention industry consultants GainingEdge.

The report identifies the relative strengths of 350 destinations based on the presence of leaders in the governing bodies of international associations that organize large conventions (500+ attendees). 

The harnessing ratio indicates the correlation between number of international association meetings hosted and the number of local people who sit on the boards of international associations

Once again London tops the rankings as the city with the most international association board members, followed by Paris, Tokyo, Beijing, and New York.

The destinations that experienced the greatest increase in the influence of their local leaders on boards compared last year were Sydney with its leaders active in 46 additional boards, followed by Kuala Lumpur and Singapore (with +34 more each) and Seoul (+28).

In Europe, Dublin and Lisbon had the strongest harnessing ratios behind Prague. In the Asia-Pacific, Bangkok had the highest, while in North America Montreal and Vancouver led the way. 

Milos Milovanovic, head of GainingEdge Analysis and Research (GEAR), said this year’s research was expanded to included data on associations who organise smaller meetings (200-499 delegates).

It would use this information to help cities determine how much ‘intellectual capital’ they have at their disposal in relation to the industrial sectors they are interested in targeting for meetings. 

Jon Sivertson, GainingEdge’s CEO, said: “We see Intellectual Capital Engagement as a key to success for a meetings destination. Cities need to explore who are their local leaders with a strong international reputation, and how to engage them. 

“Our Harnessing Ratio provides a great starting point for assessing how to leverage intellectual capital and what action destinations should take to increase its use. By identifying sectors that the destination wants to support and promote, convention bureaus can choose to bid for meetings of associations that strongly contribute to the development of these sectors and take a lead in the strategic implementation of the city`s economic development.” 

Roman Muška, managing director Prague Convention Bureau, said: "The ranking of Prague is a result of a long-term collaboration of the Convention Bureau and local ambassadors, active involvement of local PCOs and congress venues.

"Together with an attractive package which Prague as a destination can offer, containing great accessibility, wide range of accommodation possibilities, the genius loci with all historical monuments, all in a walking distance as well as a great value for money, while offering first class services and infrastructure, these are the main recipe ingredients I see behind this success."

James Lancaster
Written By
James Lancaster

 

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

 

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