Convention bureaux launch impact toolkits to create local level legacy

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ACC Liverpool Legacy toolkit Photo Credit: Supplied

Planners looking to increase the positive impact - or legacy - of a conference on a host city are being helped by convention bureaux and venues through the launch of impact toolkits, dedicated legacy teams and legacy 'how to' guides’.

Both ACC Liverpool, Liverpool’s major waterfront event venue, and Glasgow Convention Bureau have announced the launch of legacy-creation initiatives to encourage event planners to generate long-term positive impacts through their events.

Glasgow Convention Bureau has also created a dedicated Positive Impact and Legacy Team to support conference organisers who want to positively impact the wider public. 

The creation of the Legacy Team is in response to ICCA's Global Associations Meeting Protocol study which found that associations want convention bureaux to, 'work closely with associations to help them achieve their legacy objectives'.

The Legacy Team, made up of representatives from the the business units within the Convention Bureau, will utilise Glasgow Convention Bureau’s existing Legacy ‘How To’ Guide to help event planners produce ‘bespoke public engagement events and delegate activities aimed at delivering real benefits for you and your delegates.’

ACC Liverpool’s new Legacy Toolkit will facilitate knowledge building around legacy and aims to drive stronger engagement between organisers, venues, local communities and stakeholders. It can also be used by event planners to connect with local ‘Legacy Champions’ from the city’s ambassador network – Club Liverpool. to align with their own organisation and event objectives. 

Adrian Evans, director of conference and exhibition sales, said: “From our own research, we’ve found that event organisers often want to leave a legacy following their event here at our venue but aren’t always sure where to start. We can provide the necessary links between event organisers and our local stakeholder groups who can support and help to implement plans.

The Diabetes UK Professional Conference will return ACC Liverpool in April for a fourth time and already has plans to action the Legacy Toolkit to spread awareness of diabeates beyond the conference centre.

“This year, following our conference, we’ll also be working alongside ACC Liverpool as we embark on a series of initiatives to help increase awareness and understanding of the condition,” said Clare Howarth, head of the north of England at Diabetes UK.

“This opportunity will help us to reach more people across the Liverpool City Region and beyond to highlight the realities of living with diabetes and its impact on our communities across the north of England, supporting us in our aim of creating a world where diabetes can do no harm.”

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