Legacy: Mobile congress commits to Barcelona until 2030

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Delegates at MWC 2022 in Barcelona More than 61,000 attended MWC22 Photo Credit: GMSA

Barcelona will host the Mobile World Congress for another eight years after signing a deal with organisers GSMA, the Global Systems for Mobile Communications Association.

Representatives from the association and the city extended their partnership, which has added €5.4bn to Barcelona’s economy since 2006 and created 141,000 part-time jobs, until 2030.

Over the years, the event has got bigger and before the pandemic was welcoming around 110,000 delegates. This year’s event in March, the first in-person since 2019, attracted 61,000 delegates and added €267m to city coffers.

GSMA’s director general, Mats Granryd, said Barcelona remained the association’s ‘flagship’ event, despite new editions in Shanghai, Africa, and, later this year, Las Vegas. 

“At MWC Barcelona, we host debates which help define society’s relationship with technology. Programmes like 4YFN and Industry City showcase innovative products and applications, Diversity 4 Tech demonstrates the advantages in our differences and the Ministerial Programme is the largest gathering of digital policymakers,” he said. “We are so proud that MWC takes place in the heart of Barcelona. Alongside our partners Fira de Barcelona and the Host City Parties, we cannot wait to welcome the mobile ecosystem to the next edition in February 2023.”

The benefits of MWC Barcelona extend beyond the value it brings to the mobile and technology sectors during the event itself. It is also helps creates jobs and economic opportunities locally. MWC provides a range of programmes and activities such as the Mobile World Capital and mSchools throughout the year, to provide, what it calls, a ‘legacy throughout the year’.

Pau Relat, chairman of the Governing Board of Fira de Barcelona, added: “Today we celebrate the extension of a successful history, the fruit of a unique ecosystem in which the city and the excellence of the venues and Fira's team play an essential role. It’s a model based on the commitment and involvement of the administrations and the private sector, with the goal of creating a social and economic legacy. Together, we have experienced great and good times as well as overcome the most challenging times, further strengthening our relationship and friendship. 

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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