Destination Vancouver, the tourism and convention bureau, has teamed up with Capilano University to research the legacy of international conferences held in the city.
The project aims to quantify ‘the tangible and intangible impacts, benefits and legacies associated with Vancouver’s role as host city for international conferences.’
A team of researchers will study five conferences held in Vancouver later this year and deliver their findings to local stakeholders and members of the BestCities Global Alliance.
It follows a similar project between BESarawak and Curtin University to create a journal dedicated to documenting the lasting benefits of international business events.
Destination Vancouver’s director of sales, meetings and conventions, Michael Drake, said: “We have had the ability to point to many of the positive impacts – beyond tourism -- associated with hosting major events in cities like Vancouver for decades.
“The difference we want to make with this project is not only in the depth and scope that the research team intends to take in quantifying those long-term impacts and benefits on society; but our goal of sharing best practices with other destinations in our network, to increase the overall sustainability of this aspect of event related tourism in the future.”
This new research will look specifically at Vancouver’s conference experience and be led by a team from Capilano University’s School of Tourism Management’s new Centre for Tourism Research. The centre’s role is to conduct applied tourism research in partnership with interested groups, including community and industry.
“Destination Vancouver, students and faculty all benefit from this impactful partnership that serves as a wonderful example of university-community collaboration,” said Laureen Styles, VP Academic & Provost, Capilano University.
“As the only university in the Lower Mainland offering a Bachelor of Tourism Management program, we are excited for the opportunities this learning partnership offers our students and the deliverables their research will provide for Destination Vancouver and the tourism sector.”
Funding for the research has come from Mitacs, a not-for-profit research and innovation organisation that provides financial support for collaborative projects.
Vancouver, a founding member of the BestCities Global Alliance, will host the BestCities Global Forum in December 2022, where an update on the research will be shared.
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.