Melbourne: survey hails return of face-to-face as AIME returns

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Delegates enjoy the AIME Knowledge Programme 2022 Delegates enjoy the AIME Knowledge Programme 2022

Asia Pacific Incentives and Meetings Event (AIME), the largest meetings and conventions tradeshow in the Asia Pacific region, has opened its much-anticipated 2022 show in Melbourne.

Kicking off the three-day event, the Knowledge Exchange connected delegates from all over the world for a day of innovative education and community building.

Speakers included Australia’s leading futurist, tech entrepreneur and growth hacker, Steve Sammartino, as well as Simon Griffiths co-founder and CEO of Who Gives A Crap and Australian broadcast journalist and former news anchor Mimi Kwa.

As part of the show opening, AIME launched new research revealing how the industry, battered by the pandemic, intends to spearhead recovery, as well as 'revive and thrive'.

The international survey, conducted with more than 450 business events professionals, showed half cited face-to-face meetings as the leading factor to boost business growth for the industry – with the lead reason being that it cements vital relationships (67%).

Interestingly, when it came to the most exciting opportunities for business events, over half of respondents (54%) cited creative events, followed by innovative technology (38%).

Silke Calder, event director at AIME, said: “We are beyond thrilled to finally kick-off the 2022 event, after what has been one of the most challenging times ever for many industries around the world.

“This year, we are looking forward to driving more meaningful moments as we focus on our recovery and revival. We were also delighted to receive industry feedback from our survey that revealed 96% cite AIME as an important event for the industry’s recovery, with 68% of respondents citing it as critical.

“After listening to our community, we also found that over half of those attending AIME were most excited about networking and reconnecting. We cannot wait to catch-up with so many of you on the show floor, in what is sure to be one of our best events yet.”

The 2022 show floor has already confirmed over 225 exhibitors from all over the Asia Pacific and abroad, with over 1,500 industry visitors expected to connect and conduct business over the next two days.

James Lancaster
Written By
James Lancaster

A journalist for more than 22 years, AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Page proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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