Ambassadors attracting international associations to Liverpool

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ACC Liverpool ACC Liverpool Photo Credit: Supplied

Liverpool has seen a strong bounce back in international association events thanks, in part, to a thriving ambassador programme. 

In coming years, the Arena and Convention Centre (ACC) Liverpool will welcome 19 international conferences including the European Calcified Tissue Society, the European Society of Pediatric Otorhinolaryngology (ESPO) and the Royal College of Psychiatrists International Congress, taking place in April, May and July next year.

The city’s Club Liverpool Ambassador Programme, a network of Liverpool academics and professionals who volunteer their time to help bid for conferences to be hosted in the Liverpool City Region, contributed successfully to securing these upcoming conferences.  

Back in 2014, the Club Liverpool Ambassador Programme assisted professor Ray Clarke, president-elect of ESPO, in the bid process to bring the conference to the city. Clarke said: “It has been a comprehensive process over the past eight years to bring our conference to Liverpool, having just missed out on our initial bid and then rescheduling our event from 2020 due to the pandemic.

“It will be the first time we’ve met face to face in five years when we head to Liverpool in May next year. We have received huge support from the city, Club Liverpool and ACC Liverpool to finally get us to this stage and we are very much looking forward to coming to the city.”

ACC Liverpool director of conference and exhibition sales, Adrian Evans, said: “ACC Liverpool is one of the main drivers of economic impact for local and regional businesses, with a wider reaching economic benefit than just the conference itself. It is really encouraging to see major international organisations choosing Liverpool to host their conferences.”

Future international events at ACC Liverpool include the International Conference on Intelligent Systems for Molecular Biology in 2025 and the IRPA European Congress 2026 (International Radiation Protection Association).

Elsewhere across the city, the International Conference on Fluvial Hydraulics (RiverFlow) will take place at Liverpool John Moores University in September 2024. 

Meanwhile, the city will welcome hundreds of thousands of international visitors when it hosts the Eurovision song contest in May next year.

Evans added: “Eurovision will help to further cement Liverpool’s reputation as a truly international destination.”

Across the MICE sector, ACC Liverpool has seen overperformance in the number of total enquiries compared to the same period in 2019 with their value up by 26 per cent.

Holly Patrick
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Holly Patrick
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A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.

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