Associations merge as PCMA starts 2023 on acquisition trail

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Photo Credit: PCMA

An international association of meeting planners started 2023 by announcing a slew of acquisitions and alliances during its flagship annual meeting this week.

PCMA, the USA-based professional convention management association, said it had acquired the Event Leadership Institute (ELI) to bolster its education portfolio.

ELI founder Howard Givner is now PCMA’s senior VP of knowledge and innovation.

PCMA members will be given immediate access to ELI’s content library of 260 video modules and webinars and receive a 20 per cent discount on 17 certificate courses.

Speaking at Convening Leaders 2023 in Columbus, Ohio, PCMA president Sherrif Karamat said: “As of today, we are only moving forward – blazing a trail forward with and for the global business events community. We will innovate. We will take risks. We will get outside our comfort zone. And we will always do it for our audiences.”

PCMA will welcome ELI’s 800 members, subscribers, and business partners as part of PCMA’s global community, creating more network connections for everyone.

Meanwhile PCMA has also taken over the UK-based Event Marketing Association

EMA-UK's membership consists of 800 corporate event marketing professionals who will immediately become part of the PCMA community. The acquisition follows PCMA’s takeover in 2020 of CEMA – the corporate event marketing association.

EMA chair Richard Waddington said: “The opportunity of merging into PCMA and joining forces with CEMA to grow the representation and voice of the corporate internationally is an opportunity for EMA not to be missed. PCMA will bring far greater resource and capability, the opportunity for greater growth and most important far greater value for our members and partners.”

Finally, PCMA has announced a ‘strategic alliance’ with the USA-based trade body the National Coalition of Black Meeting Professionals (NCBMP).

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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