Berlin is making it
easier for meeting planners to create sustainable events.
A new website,
attached to visitBerlin’s Berlin Convention office (BCO), points planners to
hotels, venues, and other suppliers that have been certified sustainable.
It’s also home to
Sustainable Event Guidelines Berlin, a 65-step guide for planners including
carbon-friendly transport, regional food sourcing, and energy-friendly
technology.
The measures are
grouped into three levels according to their effectiveness.
Key performance indicators (KPIs) make it easier
to measure and compare the measures’ performance. Organisers who implement a
certain number of steps from the Sustainable Event Guidelines can request the
Sustainable Berlin Supporter Patch from the Berlin Convention Office and make
their commitment to more sustainability visible for all to see.
Marco Oelschlegel, director Conventions of the visitBerlin Berlin
Convention Office, said: “As an industry we have set off together on the road
to making Berlin one of the most innovative, sustainable, and reliable event
destinations. With the new Sustainable Event Guidelines, we now offer a
sophisticated and practical roadmap that helps all event organisers plan their
meeting or conference in Berlin sustainably.”
The Sustainable Event Guidelines Berlin were also supplemented by feedback from
the event industry and in communication with sustainability experts.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
