Financial restraints and a lack of expertise are holding European
meeting planners back when it comes to implementing sustainable practices, new research
has revealed.
A bigger budget would help 46 per cent of planners create more
sustainable meetings while almost two-thirds (64%) need more training and
knowledge, according to a survey by Northstar Meetings Group – UK and sponsored
by Copenhagen Convention Bureau.
The survey examines
how meeting and event planners address sustainability and the changes they
anticipate in the next few years.
Covering everything from waste management to
the role of virtual meetings, it offers crucial insights into the sector’s
strengths and weaknesses as it strives to hit net zero by 2050.
Some 156 meeting planners took part
in the survey, which was conducted between January 16th – February
14th, 2023.
NMG-UK editorial director James Lancaster said: “While the
research shows sustainability is now firmly on the agenda of meeting and event
planners, and a subset is actively turning words into action, there is a lack of
consistency across the board, which suggests that, for now at least, progress
will continue to be patchy.”
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Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
