Cvent, the event management software giant, has snapped up
VenueDirectory, the UK-based online venue finder and
booking service for an undisclosed sum.
claims to have the largest numbers of meetings venues in the UK and allows
users to enquire, book, track, invoice, report and make commission claims.
Established in 1993, the Bournemouth, England-based service has
an embeddable widget that venues can leverage to allow their clients to
instantly book small meetings.
Cvent VP of International Sales, Graham Pope, said: “For
almost 30 years, VenueDirectory has been a trusted resource for both planners
and hoteliers alike, and we’re extremely proud to bring VenueDirectory into the
“With the demand for in-person events continuing to
grow, efficient and effective online venue sourcing is top of mind. We are
excited about opportunities ahead as we look to expand and enhance our
offerings and better support our clients and partners across Europe.”
VenueDirectory will operate as a standalone business.
Cvent said it would provide ‘additional
support and resources’ to allow the platform to connect more venues with
corporate event planners across Europe.
VenueDirectory CEO, Michael Begley, said: “We’re
excited to share this announcement with the marketplace as it further
highlights the critical role technology plays in bringing hoteliers and
planners together to create incredible event experiences. By joining a global
leader in the event and hospitality technology space, we can tap into their
resources, share best practices, and most importantly, deliver more ways for
planners and suppliers to better connect and support the MICE ecosystem.”
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.