Cvent acquires UK-based online venue sourcing platform

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Cvent, the event management software giant, has snapped up VenueDirectory, the UK-based online venue finder and booking service for an undisclosed sum. 

VenueDirectory claims to have the largest numbers of meetings venues in the UK and allows users to enquire, book, track, invoice, report and make commission claims.

Established in 1993, the Bournemouth, England-based service has an embeddable widget that venues can leverage to allow their clients to instantly book small meetings.

Cvent VP of International Sales, Graham Pope, said: “For almost 30 years, VenueDirectory has been a trusted resource for both planners and hoteliers alike, and we’re extremely proud to bring VenueDirectory into the Cvent portfolio. 

“With the demand for in-person events continuing to grow, efficient and effective online venue sourcing is top of mind. We are excited about opportunities ahead as we look to expand and enhance our offerings and better support our clients and partners across Europe.”

VenueDirectory will operate as a standalone business.

Cvent said it would provide ‘additional support and resources’ to allow the platform to connect more venues with corporate event planners across Europe.

VenueDirectory CEO, Michael Begley, said: “We’re excited to share this announcement with the marketplace as it further highlights the critical role technology plays in bringing hoteliers and planners together to create incredible event experiences. By joining a global leader in the event and hospitality technology space, we can tap into their resources, share best practices, and most importantly, deliver more ways for planners and suppliers to better connect and support the MICE ecosystem.”

James Lancaster
Written By
James Lancaster

 

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

 

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