GSMA reveals more details of first Las Vegas MWC

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A smartphone in filtered coloured light Photo Credit: Rodion Kutsaev on Unsplash.com

GSMA, the international trade association behind Mobile World Congress, has announced more details of its inaugural North American edition, due to take place later year.

Manon Brouillette, executive VP and CEO of Verizon Consumer GroupManon Brouillette, executive VP and CEO of Verizon Consumer Group Photo Credit: Verizon

Manon Brouillette, left, has chosen the first MWC Las Vegas to make her debut keynote speech as executive VP and CEO of Verizon Consumer Group.

She joins a growing list of speakers and session leader from the likes of AT&T, Red Hat, T-Mobile and Verizon. Las Vegas Convention and Visitors Authority CFO Ed Finger will also speak.

The show is taking place at the Las Vegas Convention Center’s (LVCC) new West Hall from 28 – 30 September and is expected to attract thousands of international delegates.

It is the latest addition to GSMA’s annual series of MWC events, which includes its flagship MWC Barcelona, which before the pandemic was attracting more than 100,000 people.

The annual event has created a thriving mobile industry in Barcelona and helped the Spanish city position itself as a research and innovation hub for all things digital. 

The London-based trade body – originally Group Special Mobile Association – also runs MWC Shanghai and MWC Africa and the Mobile 360 series of regional events.

The event is being co-hosted by CTIA, a trade association representing the US wireless communications industry, which will host its ‘Everything Policy’ track, bringing policymakers together with key wireless industry stakeholders to discuss trends and developments in government and public policy.

GSMA CEO John Hoffman said: “MWC is the industry’s long-standing destination event to convene, get deals done and exhibit ground-breaking products. This year, the GSMA is excited to welcome the trailblazers, creators, and innovators to beautiful Las Vegas. At MWC Las Vegas, we will bring together the digital mobile ecosystem in a new light at the Las Vegas Convention Center’s prestigious state-of-the-art, West Hall.”

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