An enormous venue which served as the media centre for the
Beijing 2022 Winter Olympics and Paralympics is on track to begin its next role
as China’s premier international convention centre.
The China National Convention Center Phase 2 (CNCCII) is in the
Beijing Olympic Central Precinct, surrounded by various sporting venues that became
famous during the games in February
Scheduled to open in early 2025, CNCCII will be packed to
the rafters with the latest technology, including AR wayfinding systems, the
Internet of Things, and metaverse site inspections.
“Technology will be central to every interaction at CNCCII -
from marketing and selling the centre to planning and hosting events to the
ultimate visitor experience.” said Rod Kamleshwaran, from GainingEdge, pre-opening
consultants of CNCCII.
Delegates stepping into CNCCII’s VIP atrium will be confronted
by a giant LED screen 25 metres high and 18 metres wide with 8K resolution –
the biggest display of its type in China.
The screen will offer event organisers up to 450sqm of
digital space to show messages, agendas, sponsor logos, visual storytelling,
and a more immersive experiences for visitors.
An AR Indoor wayfinding system will help delegates find
their way in and around CNCCII’s 420,000sqm using their smartphones through ‘dynamic
and continuous location guidance’.
Meanwhile a metaverse replica of CNCCII will make site
inspections faster and easier, dramatically reducing time and resources spent
on-site. This VR technology means the centre can be explored while interacting
with the venue’s salespeople.
Planners can simply use their laptop or put on a VR headset
and progress from a flatscreen experience to an immersive one, interacting with
an environment and the people in it.
The development goal of Beijing’s Olympic Central Precinct
is to be a dynamic, vibrant, ecologically friendly center for sports, business
events, trade, tourism, cultural exchange, and technological innovation
reinforcing Beijing’s position as the international exchange centre in China.
Written By
James Lancaster
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.
