More than 175 congresses, trade shows, and other events are taking
place at Messe Frankfurt between now and the end of the year as venue chiefs hail a return to pre-Covid
Restrictions on holding events imposed during
the pandemic were lifted at the beginning of April and since then delegates and
guests have been flooding into the fair grounds.
In May alone, some 35 events hosting 110,000 people are
taking place, with another 140 events already scheduled for the second half of the
year, on a par with ‘normal business’.
Michael Biwer, VP of Guest Events at Messe Frankfurt, said: “We
are delighted that the event sector is now free of all restrictions on personal
interaction. As a venue operator that plays host to all event formats – from
trade fairs to congresses, conferences, concerts and sporting and corporate
events – we need a dynamic MICE sector.”
Next week the venue plays host to the meetings industry trade show
IMEX (31 May – 2 June), before the floor is given over to specialist events
like the Battery Experts Forum and the international CSI Frankfurt congress on catheter-based
techniques for treating heart disease.
Frankfurt is home to various international fairs, including the classic
Frankfurt Book Fair, the world’s largest and most important fair for book
traders and dealers.
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.