Messe Frankfurt hails return to 'business as normal'

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Messe Frankfurt at sunrise Messe Frankfurt is getting back to normal after the pandemic Photo Credit: Messe Frankfurt GmbH / Marc Jacquemin

More than 175 congresses, trade shows, and other events are taking place at Messe Frankfurt between now and the end of the year as venue chiefs hail a return to pre-Covid business volumes.

 

Restrictions on holding events imposed during the pandemic were lifted at the beginning of April and since then delegates and guests have been flooding into the fair grounds.

 

In May alone, some 35 events hosting 110,000 people are taking place, with another 140 events already scheduled for the second half of the year, on a par with ‘normal business’.

 

Michael Biwer, VP of Guest Events at Messe Frankfurt, said: “We are delighted that the event sector is now free of all restrictions on personal interaction. As a venue operator that plays host to all event formats – from trade fairs to congresses, conferences, concerts and sporting and corporate events – we need a dynamic MICE sector.”

Next week the venue plays host to the meetings industry trade show IMEX (31 May – 2 June), before the floor is given over to specialist events like the Battery Experts Forum and the international CSI Frankfurt congress on catheter-based techniques for treating heart disease. 

Messe Frankfurt is home to various international fairs, including the classic Frankfurt Book Fair, the world’s largest and most important fair for book traders and dealers.

James Lancaster
Written By
James Lancaster

 

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

 

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