The first edition of ‘revolutionary’ new event Concept 2 Creation (C2C) will be held at Disneyland Paris from 25-28 February 2019
Created by Italian event planner Monica Balli, C2C is aimed at 140 top event organisers from all over the world, offering masterclasses and education.
Balli said: “C2C’s teaching will be authentically experiential, one-to-one, with peer-to-peer learners and speakers, one to benefit from the inputs of the others. In this sense, the event will turn out to be a dream: for the first time participants will face the real gurus of the meeting and event industry and will be able to fully interact with them.
“Moreover it must be underlined that, for the first time ever, such an event is conceived and managed by event organisers themselves – the teachers and myself. It will be three authentically cross-cultural days, marked by the breaking down of barriers leading to reciprocal understanding, which is a basic factor when organizing world events.”
The format is based on the continuing education offered to the Association of Young Presidents, of which Monica Balli is a member, featuring entrepreneurs, CEOs and top managers from companies including Ferragamo, Fendi, Perini, Google, Facebook, Hotels.com, Unilever and Morgan Stanley.
Balli added: “The aim of C2C is to deepen the areas of interest for event organisers, as well as for the business of their companies and for their personal lives, as they are closely linked to work. For this reason, teachers and learners will have a very high profile.
“It will be a networking-among-peers event. Participants – due to their high professional level – will be able to interact with teachers in perfect equality. It is experiential education, not just lectures.”
There are 10 seminar areas, with 12 to 20 learners expected for each. At the end of C2C, those interested will be able to take part in a fam trip to Paris or Florence.