ASM Global to help steer Saudis international conference ambitions

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Artist's impression of the ICC Jeddah, opening 2025. Artist's impression of the ICC Jeddah, opening 2025.

ASM Global, the venue and event management company, has been given a major role in Saudi Arabia’s plans to become a destination for international conferences.

The Los Angeles-based company has been appointed as managing operators of the International Convention Centre Jeddah (ICC Jeddah) set to open in December 2025.

It will also manage the 20,000 seat Jeddah Arena. Both venues will form part of a new Airport City based on the outskirts of King Abdulaziz International Airport (KAIA).

Developers SARH Real Estate and Development have described the megacity, which is linked by train to KAIA and the city of Jeddah as the ultimate ‘live-work-play lifestyle destination’.

The mixed-use development will include hotels, a shopping mall, parklands, a business centre and residential sector, and other recreational amenities. Building work is expected to start this year.

Chairman and CEO of ASM Global, Asia Pacific & Gulf Region, Harvey Lister AM, said: “ASM Global is looking forward to being an integral part of the team to deliver this visionary project in Jeddah. We pride ourselves on joining forces with partners with whom we know we can make a difference to creating and delivering amazing experiences.”

ASM Global already has a foothold in the Middle East. It runs the Coca-Cola Arena in Dubai and the Bahrain International Exhibition & Convention Centre, the largest venue of its kind in the region.

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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