Ambassadors to help associations ‘think Ottawa’

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Canada’s capital city, Ottawa, is to launch its own conference ambassador programme.

Together Ottawa Tourism, Shaw Centre and Invest Ottawa will offer ‘bespoke support’ to local experts who choose to become ‘trailblazers’ by helping the city secure major meetings.

The ThinkOttawa programme promises ambassadors the chance to raise their industry profile, leave a legacy, expand their pool of contacts, and earn the recognition and esteem of their peers.

The programme also demonstrates how much support Ottawa Tourism, Shaw Centre and Invest Ottawa can offer potential ambassadors throughout the organising process.

ThinkOttawa will work with ambassadors to prepare a customised and polished bid document, source proposals from venues and accommodation providers, provide letters of support from government, provide marketing and promotional materials as well as financial support.

“Ambassador programmes are not unusual in the world of association conferences and congresses but we wanted to go the extra mile and create a truly bespoke offering for those individuals wanting to get involved,” said Ottawa Tourism’s VP, Meetings and Major Events, Lesley Mackay.

“Specifically, we are looking to help those individuals become leaders, share knowledge, introduce ThinkOttawa and identify opportunities for the city. We are home to national and international association representatives all looking to host events in creative and inspiring spaces. We want to show them why Ottawa is the perfect destination and how easy it is to hold events here.”

Recent Bid wins for Ottawa

  • International Metropolis Conference, International Metropolis Project, June 24 - 28, 2019, Shaw Centre, 1000 delegates
  • International Leadership Association Annual Global Conference, International Leadership Association, Oct 21 - 28, 2019, Shaw Centre, 1500 delegates
  • Annual Meeting of the International Society of Paediatric Oncology, International Society of Paediatric Oncology, October 14 - 17, 2020, Shaw Centre, 1500 delegates
  • Convention of the International Association of Fire Fighters, International Association of Fire Fighters, August 7 - 11, 2022, Shaw Centre, 3000 delegates

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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