Ambitious Auckland puts business events centre stage

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Auckland Auckland

Auckland has increased its share of New Zealand’s business events market as it launches a concerted effort to raise its profile on the international stage.

Auckland Convention Bureau (ACB), in conjunction with its members and industry partners, won a healthy NZ$45m worth of business events in the year ending June 2018.

That translates to more than 100 business events that will be held at various times over the next nine years, injecting millions of dollars into the regional economy.

Year on year, Auckland’s share of New Zealand’s event market lifted two per cent to 35 per cent.

The new business will see the region host more than 52,848 international and domestic delegates between 2018 and 2027, who will stay a total of 120,834 visitor nights.

Head of ACB, Anna Hayward, says: “It’s been a hugely successful year for the team and the future growth prospects for the sector are incredibly exciting.”

This year a group of leaders in the business events sector came together to boost Auckland’s profile in the international meetings sector. The newly formed Auckland International Business Events Advisory Group (AIBEAG) provides strategic guidance and market intelligence.

Meanwhile, in May, the Auckland Tourism Events and Economic Development (ATEED) team unveiled the AKL 2025 Strategy, which sees business events as a huge opportunity for the city.

ATEED general manager destination, Steve Armitage, said: “The Destination AKL 2025 Strategy recognizes the importance of business events to our region, with current forecasts suggesting that the total value of the sector will reach $438 million in 2025. To support this growth, we are putting more resources and energy into pursuing business events.

“We want to make sure we remain competitive with other destinations and are primed to maximise the opportunities that new developments like the New Zealand International Convention Centre bring to the region, as well as leveraging the global spotlight of hosting events such as the 36th America’s Cup and APEC events in 2021.”

ACB’s financial results as well as an update on the progress of the Destination AKL 2025 strategy were presented to more than 80 ACB membership partners at Sofitel Auckland Viaduct Harbour yesterday.

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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