Meetings industry trade show Ibtm world has scheduled the highest number of matched appointments in the last four years, with numbers up by almost a quarter on 2016.
Despite political uncertainty in the region, more than 51,000 matched appointments are set to take place at the 30th anniversary edition of the event in Barcelona on 28-30 November. Appointment numbers are up 23 per cent compared with 2016, with 36 per cent of the appointments for this year’s show mutually matched. Ibtm is also expecting an additional 20,000 plus appointments to be pre-scheduled before the event takes place next week.
Also this year, the event has seen a 41 per cent increase in planners from North America and an 18 per cent increase in long haul buyers. Of the hosted buyers, 43 per cent have never attended an ibtm event before - and there has been a 16 per cent increase in corporate buyers.
Marco Balia, head of buyer programmes, ibtm events, said: “I’m thrilled that we’ve gone above and beyond for the 30th anniversary edition of the show, and doubled our target for the number of pre-scheduled appointments, creating more business opportunities for all our customers, and attracting top level decision makers from big name brands such as Gucci and Microsoft.
“Ultimately, our goal is to create the very best possible backdrop for doing business across the globe. With this in mind, it’s great to see that we are on track once again to deliver an outstanding event.”
New exhibitors confirmed to attend this year include Visit Wales, Synergy International Italy, Fiesta Hotel Group, Meet Puerto Rico, Titanic Hotels and many more.