Event technology platform, Joyn has acquired Arinex, the
largest Australian owned business event management company.
The combined group will be called The Arinex Group, and will
be focused on creating modern, innovative and technology led event experiences
around the world.
Arinex CEO Nicole Walker will assume the role of group CEO
and will join the group board, while Joyn co-founder and CEO, Jordan Walsh, will
resume the position of group executive chairman. The Group will also welcome
Tony Ward, former senior executive of Xero, Microsoft and LinkedIn, as a director.
Walker said: "Arinex’ core mission has always been to
architect inspiring experiences. To continue to fulfil our mission, the event
industry requires significant innovation and that is the core reason we have
combined forces with Joyn. It enables us to leverage the best-in-class
technology that enhances the experience for all stakeholders and increases
ongoing sponsor and delegate engagement.”
Under the deal, Joyn will rebrand as Arinex Live. Arinex
Live will continue to work with clients around the world to deliver event
production services, including technical direction, content creation, and event
production.
Joyn's flagship event technology product, which has been
used by over 200,000 attendees across more than 1,000 events globally, will be
relaunched as Arinex One, with new versions of the product set to launched in soon.
The Group also has plans to expand into both Machine Learning and Artificial
Intelligence to increase attendee engagement later this year.
"Since founding Joyn, our goal has been to enable the
future of events. Creating unique in-person experiences, combined with an
engaging digital environment is incredibly important,” added Walsh. “The Arinex
business brings invaluable event experience and a global brand and reputation
that we are excited to continue to build on into the future.”
