Association events contribute to £129m economic boost for Brisbane

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Brisbane, Australia's 'New World City'. Brisbane, Australia's 'New World City'.

Brisbane hosted more than 940 business events worth an estimated £129m (AU$351m) to the economy in the 2018-19 financial year, figures show, with association events playing a major role.

“Brisbane’s world-leading research and expertise secured international events including the Asia Pacific League of Associations for Rheumatology Congress with 1,500 delegates in April, and the Australasian Sonographers Association Annual Conference with 1,200 delegates in June,” said Brisbane’s Lord Mayor, Adrian Schrinner.

“Our success continued throughout 2019 with the Asia Pacific Cities Summit & Mayor’s Forum in July. This event attracted 1,400 government, business and emerging leaders from 140 cities for four days of talks on the innovation, mobility, liveability and sustainability of cities."

In November 2019, Brisbane hosted the International Air Transport Association (IATA) Slot Conference which brought together 1,200 representatives from international airlines and airports to plan future flight schedules.

“Playing host to this conference gave us the opportunity to provide the industry with first-hand experience of Brisbane’s transformative growth and the mid-year opening of Brisbane Airport’s second runway, as we continue our focus on attracting new direct airline services,” added Cr Schrinner.

Brisbane Marketing’s general manager of business and major events, Juliet Alabaster, said the city sets itself apart with a Team Brisbane approach to building its visitor economy.

“Our strategic partnerships with BCEC, all levels of government and industry trailblazers continue to produce successful bids and grow Brisbane’s profile as a leading business events destination.

“Brisbane continues to break records with international and interstate visitation and spending at all-time highs, while BCEC enjoyed its most successful financial year ever and passenger numbers at Brisbane Airport during 2019 exceeded 24.1 million for the first time.”

Brisbane has already confirmed 10 major national and international association congresses for 2020, including the 23rd International Congress on the Education of the Deaf, the early Childhood Australia National Conference 2020 and the International Pediatric Sleep Association Congress.

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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