Belfast Waterfront has rebranded as ICC (International Convention Centre) Belfast as it aims to attract the international conference market.
The venue believes the repositioning is vital to generating £100 million in economic impact for Belfast.
Catherine Toolan, MD of ICC Belfast, said: “The repositioning, which has been delivered in conjunction with our partners Visit Belfast, Tourism NI and Belfast City Council, is a crucial step on the journey to realising the full potential of this fantastic venue. We have the facilities, infrastructure, team and city-wide support to deliver major international conferences in Belfast.
“By attracting the international conference market, we aim to deliver 50,000 conference delegate days each year by 2021 across the city. This will generate £100 million in economic impact for Belfast and contribute to the creation of 1,500 jobs.”
This month has seen the venue host the World Health Organisation’s International Healthy Cities Conference and the 47th ESCP Symposium on Clinical Pharmacy. The combined economic impact generated for the local economy by these international association events is forecast at more than £2m.
Toolan added: “Business tourism is so important to our economy. When we win a conference, everyone in the region can benefit socially, culturally and economically. To sum it up succinctly, when we win, everyone wins.”