Calgary leads support for digital meetings training

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Calgary is taking a lead role in exclusively sponsoring the Professional Convention Managers Association’s Digital Event Strategist [DES] course and certification exam.

Said to be worth $1000 in US dollar value, the course is for meeting professionals seeking to further their education in digital and hybrid events.

“Meetings and Conventions Calgary is committed to supporting education in our industry, and it is very gratifying to tangibly make the statement that we have sponsored over 100 individual meeting planners to achieve their DES Certification,” said Dave Sclanders, Meetings + Conventions Calgary’s executive director.

“As in anything new, three years ago when Calgary first aligned with DES there was some unknowns. Today, however there can be no longer any doubt about the contribution online events are making to our industry. The bottom line is Meetings + Conventions Calgary is proud to be there to support any way today’s meeting professional can better navigate our rapidly changing industry more effectively and more efficiently. Thereby planning more successful events and booking more Calgary events”.

The DES certification is designed to help individuals and organisations develop a means to effectively plan, produce and measure the results of their digital engagement practices. The DES programme has already produced graduates from over 15 countries including the US, Canada, United Kingdom, Switzerland, Spain, Germany, South Africa, Israel and Singapore.

“It’s been exciting to see the digital event space evolve into a strategic tool,” said Jennifer Kingen Kush, executive director of PCMA's Digital Experience Institute. “Meetings + Conventions Calgary has been a true visionary, helping to empower organisations and the entire industry with their support of scholarships and the ongoing advancement of digital event education.”

The upcoming scholarship application deadline is August 24, with recipients to be notified by September 1. Those awarded with scholarships will be eligible to participate in the DES LIVE online 7-week course starting September 20.

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