Chwin promises to navigate ‘new normal’ in Vancouver role

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Royce Chwin Royce Chwin

Destination marketing organisation (DMO) Tourism Vancouver has appointed Royce Chwin as its new CEO after an ‘extensive global search to fill the role’ finished close to home.

Chwin has been working in neighbouring Alberta, where, since 2014, he has been CEO of Travel Alberta tasked with promoting the province to international leisure and business travellers.

Tourism Vancouver chair Robyn McVicker (VP operations and maintenance, Vancouver Airport Authority) announced Chwin's appointment at the 117-year-old organisation.

“Chwin’s understanding of the tourism industry and proven track record of leading passionate and effective teams will position Tourism Vancouver to be a leader in the years ahead,” said McVicker.

“As we look to the future, his deep connection with the city, expertise in the sector and most importantly – his emphasis on collaboration with stakeholders will be vital.

“We look forward to welcoming Royce to the team and feel extremely fortunate to have him join Tourism Vancouver. I know that Royce will play an invaluable role as we rebuild after this time of enormous impact to reposition Vancouver as a vibrant destination on the international stage.”

Under his leadership, Travel Alberta was recognized for several best corporate culture awards as well as multiple global marketing awards for the ‘Remember to Breathe’ campaign, among others.

“I’m grateful for the 10 years working alongside passionate and committed tourism professionals at Travel Alberta and, Alberta’s tourism industry. Our industry has been hard hit.

“Success will be dependent on a collaborative approach locally, provincially, and nationally to navigate into a new normal as soon as possible.

“The tourism and hospitality industry is a critical part of Vancouver’s future economic success. I’m excited to return to my hometown to join this world-class organisation and destination to help rebuild the vibrant tourism economy that Vancouver is admired for globally.”

Prior to his role at Travel Alberta, Chwin held leadership roles at Destination Canada (then called the Canadian Tourism Commission) and has extensive business experience in the private sector with marquee brands including Starbucks and Boston Pizza International.

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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