Deep Dive S4Ep4: People arent just a segment in your marketing strategy Marjorie Anderson

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AMI editor James Lancaster talks to Marjorie Anderson, founder Community by Association, about how associations should integrate Diversity, Equity and Inclusion into their membership programmes...

“People aren’t just a segment in your marketing strategy”

“We tend to get stuck at diversity. Equity and inclusion are the hard parts.”

“People want to be included, but no one wants to feel tokenized.”

“Associations need someone thinking about this all the time.”

“Associations are very meticulous about letting their attendees know their event is Covid safe, they should also let people know they will feel safe and included.”

“You have to be consistent and across the board. DEI is not a one-off.”

“We’re somewhere between the beginning and the middle on DEI.”

“We all have certain privileges that we want to hold on to and we have to be cognizant of that.”

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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