Delegates at the upcoming ICCA Association Meetings Programme (AMP) 2019, in Durban, will be ‘inspired to go further’ to extract the maximum value from international association meetings.
The AMP brings together ICCA members and association executives from all over the world together to network and discuss bidding, designing, organising and promoting association meetings.
Organisers said the theme Inspiration to go further was inspired by Durban’s entrepreneurial spirit.
ICCA Interim CEO Dennis Speet said: “The AMP host destination for 2019, Durban, is full of stories of people who, driven by their own knowledge and passion, have used their local heritage and traditions as inspiration to help them reach great heights in their chosen profession.
“We urge all delegates to bring their burning challenges to the ICCA AMP and join our education programme, which will embody what Durban is all about: inspiration to go further! Each session will not only arm delegates with new tools, ideas and knowledge, but will be full of stories from our speakers and fellow participants that will inspire all attendees to use their newfound expertise to tackle their own challenges and be more successful in winning association meetings business.”
Topics will include:
- The future of associations
- Legacy of events
- The dos and don’ts of international collaboration and partnerships
- Reinventing digital marketing strategy
- Experiential meeting design
Popular sessions from previous editions will also be returning.
The ‘A challenge shared/A challenge solved’ session will encourage associations and ICCA members to brainstorm answers using their international expertise. During the Business Exchange, member delegates will share information and tacit knowledge on future association meeting business leads.
Delegates at the AMP will have access to the association meetings expertise of a global faculty, made up of senior-level figures from both supplier organisations and international associations.
ICCA Board Member Gregg Talley is confirmed to be joining the programme as a Faculty Leader. Talley has over 30 years of association management experience and is a key supporter of the African association meetings industry, helping to launch the African Society of Association Executives, among other initiatives. Genevieve Leclerc, Managing Director of the International Society of Limnology, also joins as Faculty Leader. Leclerc, who runs her own association consultancy and strategic planning firm Caravelle Strategies in addition to her work as an association executive, has over 25 years of experience in congress and association management.
ICCA is increasing its advocacy and educational activities in the African region throughout 2019. This year’s edition of the AMP makes its debut in the African region and marks the first time ICCA has returned to Africa with an international meeting since the 43rd ICCA Congress in Cape Town in 2004.
Sihle Zikalala, MEC for Economic Development, Tourism & Environmental Affairs, KwaZulu-Natal, said: “Hosting the ICCA AMP 2019 and the high-level association executives in our beautiful city of Durban will have an enormous impact on business tourism in South Africa and KwaZulu-Natal. In particular, it will develop the potential for year-round tourism sustainability, tackling seasonality and occupancy, improving the overall national economy and building a recognisably positive image of our province and city.”
AMP 2019 takes place at the Durban ICC, 18-20 June.
AMI editor James
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