Demand for female keynotes has more than trebled since 2013

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Clients are asking for a new type of candour and approach, such as that displayed by Swedish activist Greta Thunberg Clients are asking for a new type of candour and approach, such as that displayed by Swedish activist Greta Thunberg

Demand for female keynote speakers has more than trebled in the last five years, according to speaker bureau Speakers Corner.

And it has also found that the voice of a younger generation is booming ever louder at conferences and events, as demand rises for “the wisdom of youth”.

Research by the speaker bureau has highlighted a threefold demand for female keynote speakers over the last five years. In 2018 female keynote presenters and moderators made up 35 per cent of the top booked speakers compared to just 10 per cent in 2013.

Nick Gold, managing director of Speakers Corner and incoming president of the International Association of Speaker Bureaus, said: “Clients increasingly want to draw on the learnings from entrepreneurs and innovators who have broken personal barriers, and are called upon to share their messages and knowledge. Just as Greta Thunberg and Malala Yousafzai grasped the global stage; we are seeing clients ask for a new type of candour and approach to the messages they are sharing at their events.”

The research also identified a shift to knowledge-based speakers as opposed to more traditional celebrity talent.

Recognising the demand for a new generation of presenters and protagonists, Speakers Corners has curated a roster of thought leaders and young entrepreneurs to add diversity and new thinking at events with its ’30 Under 30: Rising Stars’ campaign. Throughout March and April, Speakers Corner revealed the 30-strong shortlist on its social channels. There are six categories: comedy, sport, inspirational, business, tech and lifestyle.

Nick Gold added: “‘The Wisdom of Youth’ is in demand across the board as corporates seek to challenge their norms. This new generation of speaker isn’t afraid to speak up through bold and brave statements that are clearly being listened to.”

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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