Estonia launches social media campaign to kick-start conference sector

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Estonia Is Open by Radisson Blu Sky Hotel Tallinn Estonia Is Open by Radisson Blu Sky Hotel Tallinn

Estonia has laid out tentative plans to reopen its conference sector with a social media campaign showcasing ‘safe-hosting practices’ that will allow for indoor meetings for up to 500 delegates.

The new initiative coincides with the easing of travel and meeting restrictions in the region, where early measures resulted in a relatively low spread of the novel coronavirus COVID-19.

Last week Estonia, Latvia and Lithuania became the first EU countries to reopen their borders to one another - allowing free movement of people within the so-called 'Baltic bubble.'

Now the Estonian Convention Bureau wants to kick-start the local conference sector with each of its 36 members submitting a creative photo or video under the tagline #EstoniaIsOpen.

The material will be published on the ECB's Instagram, LinkedIn and Facebook channels over the coming weeks, with members introduced gradually as venues come back online.

The campaign will showcase new ideas and innovative solutions for maintaining safe hosting practices, as well as encourage bookings for later periods when more travel possibilities return.

ECB managing director Kadri Karu (left) said the aim was to show that Estonia's conference industry is ready to host events safely, in accordance with appropriate social distancing guidelines.

“We want to send out a positive message that even though our industry has been among the hardest hit by the crisis, it's time to pick up the pieces and carry on. The campaign also carries a strong personal touch, putting faces to the names of our member organisations,” she said.

From July indoor events for up to 500 people will be allowed provided the rooms are used at only half of their standard capacity.


James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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