Meeting face to face is still highly valued in the digital age, according to Ashfield Meetings & Events' newly released 2018 follow up study to its 2016 Future Of Meetings white paper.
The Science Of Healthcare Professional Meetings compares and contrasts the perceptions of healthcare professionals (HCPs) across a wide variety of speciality areas and dives deeper into the ongoing evolution of the medical meetings landscape.
“Comparing the results of our 2016 study to the findings we discovered only two years later has been a fascinating exercise,” said Gavin Houston, CEO Americas of Ashfield Meetings & Events.
“A key outcome in this white paper is that HCPs are saying their ‘preferred channel’ to receive scientific content across their medical learning journey, is through attendance at a scientific congress or meeting.
“It is evident that meeting face to face is still highly valued in the digital age. What also comes across though, is that HCPs attend meetings that offer a real return for the time and money they have invested. Further education which ultimately leads to improving patient care is very clearly at the forefront of their attendance decisions, making the quality and delivery of the content a vital element of an event’s success," Houston added.
Gavin Houston will be presenting further insights of the Science Of Healthcare Professional Meetings at the Global Pharmaceutical & Medical Meetings Summit in Philadelphia to an audience of pharmaceutical, biotech, medical device and healthcare meeting professionals.