Footballs sustainability manager to share tips at Association Focus

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Christian Stamm, FIFA's senior sustainability advocacy manager Christian Stamm, FIFA's senior sustainability advocacy manager

The man responsible for turning football’s govening body, FIFA, into a sustainable organisation will speak at this year’s Association Focus, ahead of the IMEX trade show in Frankfurt.

Christian Stamm, FIFA's senior sustainability advocacy manager, joins a Spotlight on Sustainability panel, which will look at how to measure an event’s environmental footprint -  and how to engage venues and suppliers in sustainable practice.

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Brenda Sanderson[/caption]

How to rebrand and revive your flagship event is a joint session between Brenda Sanderson, executive director at the Interaction Design Association and Fran Rickenbach, executive director at the National Association of Nephrology Technicians/Technologists. Using a case study, they will explore how to increase participation, drive revenue, and gain approval for new concepts.

Association Focus - formerly known as Association Day – takes place at the Sheraton Frankfurt Airport Hotel & Conference Center during EduMonday on May 11th, the day before IMEX.

As well as a new name, the IMEX team has introduced new ‘Association Clinics’, which give participants the chance to meet face-to-face with speakers and explore topics in small campfire groups including commercial partnerships, event technology and member engagement.

The IMEX Group collaborates with industry partners ICCA and ASAE to ensure the comprehensive, programme evolves every year and continues to meet the needs of association professionals.

Sustainability, creating engaging experiences, and maintaining profitable partnerships are all covered in Association Meetings & Event Focus in association with ICCA -  a track open to all association planners. Head of Innovation at the European Society for Radiology and Oncology (ESTRO), Sven Bossu, and Head of Congress and Corporate Relations at the European Academy of Dermatology and Venerology, Kimberley Zimmerman, are among the speakers.

A separate track for association leaders only, Association Leadership Focus in association with ASAE, explores diversity and inclusion, how to remain relevant as well as digital transformation.  Speakers include the European Cancer Organisation’s CEO, Mike Morrisey and the deputy CEO of the World Confederation for Physical Therapy, Tracy Bury.

Finally Association Social, the new name for Association Evening, will be held at Depot 1899 in the historic heart of Frankfurt. Here association professionals can relax and catch up with contacts ahead of three busy days of business at IMEX in Frankfurt.

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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