Healthy returns for Adelaide as bureau wins 75 business events

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Credit: Simon Casson Credit: Simon Casson

Adelaide is celebrating a bumper yield of business events having secured 75 meetings so far this year – a number that is expected to attract around 28,000 delegates to the South Australia city.

The Adelaide Convention Bureau (ACB), which successfully bid for the events, said the long term benefits of hosting the meetings included attracting trade and inward investment.

The short term gain from tourism receipts was expected to be in the region of AUSD 136m.

The events include one of the largest events ever held in Adelaide -  World Routes, an international meeting for airlines, airports, destinations and other aviation stakeholders.

It is the first time the event, which convenes the most senior decision makers from the world’s leading aviation organisations, has been held in Australasia.

ACB chief executive Damien Kitto said a healthy business events sector was vital to a city’s economy.

“It is therefore an increasingly highly competitive marketplace in which to win such business for South Australia (SA). Bringing these 75 events over four months to the state, is testament to the ACB’s strategy. We are particularly proud to be the first Australasian host of the prestigious World Routes. The benefit and exposure for SA of winning this globally significant business event cannot be underestimated.”

The 75 business events will in total use 18 different venues and deliver 130,000 bed nights for the State’s hotels. The economic benefit is the equivalent of creating 1,250 jobs. The longer-term economic benefits include trade and investment opportunities, skilled migration potential, and the exploration and showcasing of SA’s expert capabilities across a range of fields.

27 of the events are related to medical health:

  • Human Proteome Organisation World Congress 2019
  • 2019 Australian Physiotherapy Association Conference
  • Royal Australian College of General Practitioners Annual Scientific Convention
  • Clinical Oncology of Australia's Scientific Meeting
  • Leading Age Services Australia National Congress 2019

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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