Hosted buyer recruitment hots up for IBTM World 2018

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The organisers of IBTM World 2018 have announced strong hosted buyer recruitment for this year's edition, with an increase in first-time hosted buyers (up five per cent this year to 48 per cent) as well as hosted buyers from North America (up five per cent year-on-year) and Asia (up two per cent year-on-year). So far buyers representing 72 countries have been confirmed.

Shane Hannam, portfolio director, IBTM, said: “Our enhanced hosted buyer programme, introduced for last year’s event, resulted in us breaking our show record for the number of meetings that took place. We’ve been working hard to build on that success, taking insights and learnings from our own data and conversations with our customers as we created the programme for this year’s event.

“Whilst buyers have different reasons for attending, we know that they are drawn to our event in large part because of our sophisticated appointment system and our extensive education programme, as well as the fact they have access to high quality networking events and the latest cutting-edge technology and services, all under one roof.

“We have a very strong international exhibitor mix this year, with several major organisations from Asia Pacific and North America either exhibiting for the first time or returning after a hiatus. The event offers a great opportunity for event planners to connect and do business with the very best suppliers the industry has to offer. We’re looking forward to welcoming all buyers to this year’s event.

Associations Connect, the networking event organised exclusively for international associations and ICCA members by IBTM World and ICCA, will take place the evening of Tuesday 27 November.

Buyers can also attend tailored education sessions in the Knowledge Programme, which this year has been extended to include three keynote speakers from outside the industry who will lead a schedule of 55 sessions designed to enhance events expertise and keep attendees on the cutting-edge of industry trends.

The three keynotes are Duncan Wardle, one of the primary creative forces behind The Walt Disney Company; Dex Torricke-Barton, former Head of Communications at SpaceX, Executive Communications Manager at Facebook and Executive at Google; and multi-award-winning millennial tech entrepreneur Charlotte Pearce.

A new Exploratory Zone at the centre of IBTM World will offer ideas for enhancing customer experience, with exhibitors showcasing the latest technologies and event solutions including virtual reality, artificial intelligence, facial recognition and 3D printing.

IBTM World 2018 will take place at Fira Barcelona from 27-29 November.

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