IBTM Arabia announces ‘MICE Knowledge Platform’

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IBTM Arabia in partnership with ICCA Middle East for knowledge programme 2019 IBTM Arabia in partnership with ICCA Middle East for knowledge programme 2019

Meetings industry trade show IBTM Arabia, 25-27 March, has announced details of its 2019 Knowledge Programme, with two sessions led by the Middle East chapter of the International Congress and Convention Association (ICCA).

The ‘Business approached across Cultures’ session will discuss cultural issues affecting how business cooperate with each other, communicate and create success in the region.

A second session among convention and association bureau panellists will delve into international perceptions of the Middle East. The debate investigates how destinations as well as companies in the region focus on being more client-focused.

“ICCA’s business philosophy is built on the foundation of sharing knowledge about international association meetings, something our members have been doing for over 50 years.  We extend this thinking into every type of business and knowledge exchange we’re involved in and IBTM Arabia is one of those events,” Senthil Gopinath, ICCA Middle East, said.

“The panel discussions are designed to raise awareness of the value of international meetings for destinations, venues, PCO/DMCs and other suppliers across the region, and to explore how to increase competitiveness and win more meetings business. We’re looking forward to some lively debate and interesting discussion on some of our industry’s important topics.”

Danielle Curtis, exhibition director for Reed Travel Exhibitions Middle East, believes the event delivers tangible business results. “At our 2018 event, we know that 63% of exhibitors placed business with buyers at an average value of £86,000 per piece of business.”

Exhibitors signed up to attend so far include Matrix AV, Rotana Hostel and Resorts, United Nations Economic Commissions for Africa (UNECA), Galaxia Tours, Cyprus Convention Bureau, Radisson Group, Rwanda Convention Bureau, Georgia National Tourism Organisation and Nassima Hotels. Hosted Buyers include Societe DK Ambassador, We MICE Service, Saudi Telecom, Novo Nordisk Pharmaceutical, Didi Chuxing, Ultima Media and DMW Travel.

IBTM Arabia is run in partnership with Abu Dhabi Department of Culture and Tourism and brings together exhibitors from the MENA region.

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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