Attracting more delegates, sponsorship, and event sustainability will be on the agenda for association executives attending the IBTM World trade show in Barcelona next month.
IBTM has revealed details of its 2019 Association Programme, which takes place on the afternoon of 19 November – the first day of the show - at Fira Barcelona Gran Via exhibition centre.
Designed by the Association of Association Executives (AAE), organisers of Associations World Congress, there will be eight sessions addressing various challenges faced by event organisers.
The afternoon concludes with Associations Connect, a peer-to-peer networking event.
Themes for the afternoon include: driving delegate attendance, raising sponsor and exhibitor revenue, sustainability for events and cost control. The programme includes case studies, speeches and panel sessions from some of the leading organisations in the association sector.
Speakers include Senthil Gopinath, CEO of ICCA, who will lead a session on ‘preserving the world through sustainable meetings’; Gordon Glenister, global head of influencer marketing, The Branded Content Marketing Association, who will cover ‘how influencers marketing can help build delegate awareness and uptake of your event’; and Greg Tracz, CEO, Diabetes Africa, who will run a session on ‘developing the sponsorship revenue stream for long-term benefit’.
David Thompson, IBTM World Event Director, said: “We’re excited about this year’s Association Programme. Working with AAE, we’ve put together a comprehensive content schedule, full of sessions that have a genuine practical application for our Association delegates. The programme is a great opportunity for Association buyers to enhance their time with us in Barcelona with targeted learning opportunities that complement the wider event schedule.”
As well as having the opportunity to meet, connect and do business with potential suppliers and network with peers, association meetings planners can benefit from IBTM World’s Hosted Buyer programme, engaging networking events and IBTM World’s full Knowledge Programme, which will leave attendees inspired and motivated to apply their learnings and enhance their own events.
For your diary:
What: IBTM World Trade Show
Where: Via Gran – Fira, Barcelona
When: 19-21 November, 2019
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.