IBTM World is revitalising its hosted buyer programme, including introducing a new "elite" hosted buyers group, as part of a host of new initiatives to mark its milestone 30th anniversary edition in Barcelona this year.
The next edition of IBTM World, which takes place from 28 – 30 November 2017, will roll out an enhanced hosted buyer programme which will see organisers pre-select and qualify buyers based on exhibitor needs, while also requiring buyers to commit to 10 pre-scheduled appointments each day.
A new, select group of 'elite' hosted buyers will also enjoy a new VIP service which will include limousine transfers to and from the airport, access to an exclusive VIP lounge for the three days of the event, 5-star accommodation and a more flexible diary of appointments.
This year's anniversary show will focus on the theme the next 30 years and beyond, using its legacy as a springboard to support the future of the industry. Two globally renowned keynote speakers have already been secured as part of the Knowledge Programme, which will also include enhanced technology awards, panel sessions and networking events.
Kerry Prince, portfolio director IBTM, said: "As a brand we have a long and incredibly successful legacy to build on and we’re excited to celebrate our 30th anniversary this year in Barcelona. However, as a team our focus is very firmly on the future. We have a number of very exciting changes and new elements for this year’s event, more of which will be announced in coming weeks, all aimed at driving connections and doing great business. Plus we’ll be throwing a spectacular 80s-themed Welcome Party to celebrate our anniversary.
"IBTM has always looked at ways to innovate through every aspect of our business to ensure that we remain ahead of the curve in terms of our offer and that we continue to deliver the very best service for our customers. Testament to the event’s relevance and impact in the sector is the fact that it continues to grow year-on-year.
"We’re completely committed to ensuring IBTM World retains its position as an unmissable event and continues to provide an inspirational backdrop and forum for the meetings and events industry."
IBTM World 2017 will take place from 28 – 30 November 2017 at Fira Barcelona. In 2016, almost 15,000 delegates attended IBTM World and over 67,000 pre-scheduled meetings were arranged over the three-day show.