The IMEX Group and C2 International have announced a three-year partnership aimed at driving innovation and creativity throughout the industry.
The three-year agreement represents the first time that C2 International has partnered with another event. The aim of the partnership is to educate and inspire the industry and to further the missions of both organisations, particularly in relation to driving innovation and creativity.
Carina Bauer, CEO of the IMEX Group, said: “We're really excited about the steps C2 International is taking to share fresh perspectives on running events. Both of our organisations share a firm belief in the power of face to face events and recognise the need for cutting-edge innovation in order for events to become even more powerful and relevant in the future.
“At IMEX, our mission is to unite and advance the meetings industry, helping every single audience within it to increase their skills and knowledge and to push for innovation that generates fresh value. Our partnership with C2 International certainly helps us to fulfil this. With everything we do, our goal is to offer new and creative experiences and education for all our show participants in Frankfurt and America, and we look forward to working with the ground-breaking team at C2 International to deliver this.”
C2 was founded initially by Cirque du Soleil and its creative agency Sid Lee, and aims to bring a unique approach to exploring commerce and creativity that will transform the way that participants do business.
Martin Enault, president and CEO of C2 International, Asia Pacific, said: “We’re thrilled to be partnering with IMEX, who has certainly earned its place as an industry leader in the global meetings sector.
“It’s a fantastic opportunity for C2 International to share our expertise in creating transformative and immersive events in the cities of Frankfurt and Las Vegas around IMEX shows. IMEX and C2 share a similar vision; we are both dedicated to innovating in the event space and believe wholeheartedly that success stems from creating powerful connections between people.”
IMEX will take place in Frankfurt, Germany on 15-17 May 2018.