Three international meetings industry associations have agreed to work together after admitting they were offering their members – many of whom they have in common - similar benefits.
Mindful of increased competition, AIPC (The International Association of Convention Centres), ICCA (The International Congress and Convention Association), and UFI (The Global Association of the Exhibition Industry), have opted to collaborate ‘for the mutual interest of members’.
Under the new Global Alliance the associations have agreed to a series of educational exchanges incorporating each other’s knowledge content into their respective conferences.
They have agreed to collaborate on research and advocacy, while leaders of each association will meet to ensure consistency on issues like standards, terminology and best practices.
“We are all organisations with a global membership and perspective and already complement each other’s activities in various ways”, said Aloysius Arlando, AIPC president. “However, as the business models of exhibitions, congresses, conferences, and other types of business meetings evolve, the overlap of global associations servicing the industry is growing even further.”
“This carries the risk of competition replacing collaboration as the driving force for industry associations. With our Global Alliance, the three of us choose value for our members, choose collaboration over competition”, adds Craig Newman, UFI president.
“It is our hope and expectation that these initial activities will lead to the identification of opportunities for further collaboration in areas of mutual interest and benefit for our members around the world”, said James Rees, ICCA president.
The partners believe the alliance will enhance the credibility of the industry by providing greater consistency within a mutually agreed industry framework.
“Certainly the exchange of content and insights will provide better access for members to additional resources, but there is another factor here which is the opportunity to increase consistency in the areas where we overlap” says Rod Cameron, executive director of AIPC. “This will not only enhance overall industry performance but boost our collective credibility amongst other industry sectors.”
“By creating better integration of our efforts we will be in a position to better leverage everyone’s investment and create greater efficiencies for the use of our member’s time – one of the most valuable resources we all have these days”, says Senthil Gopinath, ICCA CEO.
“This means we can optimize the benefits we can deliver to our respective members while at the same time creating a platform for the efficient delivery of our collective industry proposition into areas where this kind of experience and expertise will be of real help”, adds UFI CEO Kai Hattendorf.
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.