Karen Brady, director of fundraising at the Liverpool School of Tropical Medicine, will chair the city’s conference ambassador programme – Club Liverpool.
She replaces Colin Sinclair, CEO of Knowledge Quarter Liverpool, who stepped down during a networking event at RCP, at The Spine, after three years at the helm.
Club Liverpool is a network of academics and industry leaders who help to win international conferences for Liverpool and showcase what the city has to offer to associations.
Under Sinclair’s stewardship, ambassadors helped secure 26 conference worth £40m.
Brady joined Liverpool School of Tropical Medicine (LSTM) in 2016 as its first Director of Fundraising, with responsibility for developing and implementing a new fundraising strategy and campaign for LSTM’s 125th anniversary in 2023. She is also the Operations Lead for HiVE (Health Innovation in a Virtual Environment). Prior to joining LSTM, Karen spent nine years at the University of Liverpool, initially as Head of Alumni Relations and later becoming Director of Philanthropy & Alumni Relations. Before this, she worked in corporate and private events for Heathcotes Outside.
Brady said: “I am delighted to be taking on the role of Chair of Club Liverpool. Our city region has so much to offer and the team at Club Liverpool has worked hard not just to promote Liverpool as a world-class conference destination, but in developing this sector-leading conference ambassador programme. I am excited to work with them to grow this network and support efforts to attract new conferences and events to benefit our region’s economy.”
Jane Fawley, Club Liverpool Programme Manager, said: “Karen joins ahead of one of the busiest years since Club Liverpool started. Many of the 20 conferences affected by the pandemic have been rescheduled for next year, which promises to be a bumper time for business tourism in the city.
“Ambassador-led events which have been confirmed over the next few years are forecast to have an economic impact in excess of £30m. However, there is a real challenge about filling the pipeline from 2023 onwards, largely due to the stasis the industry caused by Covid-19.
“As such, the network is urging people to bid for more events that could come to the city, and spread the word about Club Liverpool and the free support the team can offer.”
Club Liverpool supports ambassadors to bring events and conferences to venues across the region including the city’s largest convention centre ACC Liverpool. Its 240 members are primarily in medical science and education, with half of all ambassadors coming from the University of Liverpool and Liverpool John Moores University and a significant number from Alder Hey Children’s Hospital.
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