London has been crowned Europe’s leading city for meetings, by event tech provider Cvent.
The list was based on the number of hotel room nights sourced through the Cvent Supplier Network, which allows organisers to search for venues in more than 175 countries worldwide.
For the fourth consecutive year, the UK capital topped Cvent’s European list, with Barcelona ranked as the second most popular destination for meeting and events.
Tracy Halliwell, director of Conventions and Events at London Convention Bureau, said: “London is a world class destination for meetings and events. With fantastic infrastructure, global connections and a variety of hotel rooms and state of the art venues, it’s no surprise to see we have retained the top spot in Europe. We continue to attract leading global events and conferences to the city, and we look forward to showing the MICE community the very best of London’s offerings.”
The top 10 cities in Europe for 2018 are:
- London, England
- Barcelona, Spain
- Berlin, Germany
- Amsterdam, Netherlands
- Madrid, Spain
- Paris, France
- Frankfurt, Germany
- Rome, Italy
- Munich, Germany
- Lisbon, Portugal
To see the full list of Europe’s top cities, please visit here.
Notable trends from this year’s Europe Top Destinations list include:
- Germany boasts the largest number of ranked cities – with six appearing on this year’s list. These cities include: Berlin (#3), Frankfurt (#7), Munich (#9), Hamburg (#23), Hanover (#24), and Düsseldorf (#25).
- The Hague made its first appearance, adding a second Netherlands city to the list for the first time. Amsterdam has traditionally been the only city in the Netherlands to be featured.
- Lisbon continues to be a popular MICE destination having climbed six places over the past four years to make it into the top 10 this year.
- While not included in the Top 25, other cities have gathered significant momentum highlighting strength across the entire European region. Dubrovnik, Croatia grew in popularity year over year, and other large regional UK cities continued to cement their position as desirable meeting hubs including Birmingham, Edinburgh and Bristol.
“The cities featured in this year’s Top Destinations lists have invested significant time, energy, and resources into building premier locations that entice organisations, large and small, to plan meetings and events in their areas,” said Chris McAndrews, VP of Marketing for the Cvent Hospitality Cloud.
“Meetings have become a major economic driver for cities worldwide and because of this positive impact, destinations are pulling out all the stops to attract group business, and we expect to see this healthy competition continue.”
AMI editor James
Lancaster is a familiar face in the meetings industry and international
association community. Since joining AMI in 2010, he has gained a reputation
for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk,
read, listen to music, and drink beer.