Association conferences boost Malaysia's post-pandemic recovery

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Kuala Lumpur Kuala Lumpur Photo Credit: Photo by Meric Dagli on Unsplash

Despite periods of prolonged lockdown, Malaysia was one of the countries in Southeast Asia worst affected by Covid-19 – and the country’s meetings industry suffered as a result.

But business events are ‘bouncing back’ according to the country’s national convention bureau, MyCEB, with 18 events scheduled to be held this month alone.

In 2019 the country host 14 events in the same month.

“This is a strong testament that our industry players are resilient, and the support received from various government agencies are reaping results. We view these positive results as very promising for Malaysia and we hope to continue these efforts to progressively realise our mission,” said Dato’ Sri Abdul Khani Daud, CEO of MyCEB.

Almost 24,000 delegates will attend 14 conventions and four trade shows in the country in August, including some high-profile medical association meetings. The Malaysian Society of Anesthesiologists & College of Anesthesiologist Annual Scientific Congress and the Asia Pacific Glaucoma Congress, a hybrid event, are both taking place in Kuala Lumpur.

The 18 events are expected to contribute RM56m (USD12.5m) to the Malaysian economy.

YB Dato’ Sri Hajah Nancy Shukri, the Minister of Tourism, Arts and Culture Malaysia, concluded: “I would like to commend MyCEB’s role as the central agency that plays a pivotal part in providing a solid foundation for the recovery of Malaysia’s business events industry post pandemic, as well as their continuous effort to uplift Malaysia’s standings as the preferred destination for international business events which will generate more business-to-business leads and creates endless opportunities for the country.” 

James Lancaster
Written By
James Lancaster

AMI editor James Lancaster is a familiar face in the meetings industry and international association community. Since joining AMI in 2010, he has gained a reputation for asking difficult questions and getting lost in convention centres. Proofer, podcaster, and panellist - in his spare time, James likes to walk, read, listen to music, and drink beer.

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